“Don’t find customers for your products, find products for your customers.”
Seth Godin CEO of Yoyodyne.
Although there are a number of places you can purchase a wedding dress from there can only be one dress, so you want to make sure you’re happy with what you pick. The best way to see what’s out there all in one sitting, is by going to trade shows and bridal expos in your area. At an expo you can watch live models move freely on the runway, in a variety of dress designs and glamorous hair styles. Shopping for your wedding gown this way is good because you can keep a running list of your likes and dislikes.
Maybe you’ve always wanted to wear a frilly dress with delicate, hand stitched beading and embroidery and lots and lots of ruffles. Attending an expo gives you a wider variety of styles and colors to choose from, all under one roof. You can take your best friend or fiancé, maybe even your bridesmaids. The shows are well coordinated and showcase everything from wedding gowns to dresses for the mother of the bride and her bridesmaids, as well as formal wear for the groom and his groomsmen and flower girls. Take a camera to collect a gallery of snapshots of the garments you like the best.
Alberta has a number of bridal expos scheduled on this year’s calendar:
- The Bridal Fantasy Show: This show is massive. As soon as you walk through the door you see is bridal wear, accessories, wedding apparel and paraphernalia as far as the eye can see. Vendors who specialize in everything to do with brides and weddings, have well-stocked booths with a variety of veils, garter belts, invitations, ring pillows, flower baskets, silverware, sashes for dresses, sashes for chairs and an assortment of satin gloves, everywhere. It’s a bride’s paradise. There are also experts who give consultations and mini lectures about alternatives for wedding planning. It’s held in Calgary and the expo has shows scheduled throughout the year and have everything you need to throw a fruitful event. The admission fee is $25.00.
- The Drumheller Badlands Community Facility Wedding Showcase: If you’re still looking for a venue to hold your wedding, the Badlands Community Facility Wedding Showcase can point you in the right direction. The affair is customized specifically for the bride and groom to be, to be able to hear about the assortment of venues available for their wedding. The show focuses on exotic locations from nautical weddings underwater to charming barn weddings, to royal themed weddings held in exotic mansions. Other aspects of the exhibition are centered around wedding themes like renaissance weddings, contemporary elegance, chic country or Lace and Pearl themed vow exchange ceremonies. There’s no admission charge for the event, but an RSVP is required.
- The With This Ring Bridal Gala: With This Ring gala is held twice a year in Red Deer, Alberta and takes place at Westerner Park. This gala has a variety of exhibitors with names like Black Knight Tuxedos, Creative Cakes by Carol, the la petite Jaune Fleur Floral Boutique and much more. There will be shows and prize giveaways by vendors of cash prizes, bridal apparel and wedding gifts of several kinds. Engaged couples are encouraged to come and taste cake samples, find out what limousine services are available for their big day and view hair designs and gowns and other wedding garments. The charge is $15.00 and there will be door prizes given away.